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Author Archives: managingoutcomes
Activist backflip stuns the GMO Issue
There are few public issues more contentious than genetically modified organisms in food. And the GMO debate has an unequalled capacity to divide business and committed activism. So it was highly newsworthy when a leading British anti-GM activist came out and … Continue reading
Posted in Issue Management, Uncategorized
Tagged activism, GMO, Greenpeace, Monsanto, Patrick Moore
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Crisis preparedness a top priority for improvement
Being prepared to deal effectively with crises remains one of the most important issues facing public relations and communications professionals. A massive study of practitioners around the world has ranked the importance of crisis preparedness second only to dealing with … Continue reading
Posted in Crisis management, Crisis Prevention, Uncategorized
Tagged BP, crisis preparedness, GSK, HSBC, JP Morgan, Plank Institute, Standard and Chartered, UBS
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When should big business stop playing nice?
Community engagement is a crucial element of issue management for successful companies proposing development projects. Now a surprise legal outcome in Victoria has raised important questions about how far objectors can go without accountability. And when a corporation can legitimately say … Continue reading
It’s official. Issue activists really can make you sick
Companies and communication professionals often face claims that a particular product or process causes health problems in the local community. And sometimes there is a legitimate problem which needs to be properly addressed. Yet few health scares are based on so … Continue reading
Posted in Issue Management, Risk Communication
Tagged activism, issue communication, nocebo effect, wind farms
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Crisis communication should be true … but also credible
When an Australian-linked online clothing company was found selling offensive and misogynist T-shirts, social media around the world instantly lit up with a predictable storm of outrage. But the more substantial story was how it happened and how the company … Continue reading
Posted in Crisis management
Tagged apologizing, computer failure, crisis communication, Solid Gold Bomb
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When celebrity sponsorships go bad
Celebrity sponsorship and endorsement is one of the oldest techniques for marketing products and promoting social issues. However, when it all goes wrong, it can create a damaging issue for the celebrity and the corporate sponsor. And the real test for … Continue reading
Posted in Uncategorized
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Cover up claims distort product safety issue
Every issue manager knows that perception IS reality. But that seems to have been a hard-learned lesson for New Zealand dairy giant Fonterra. When minute traces of an agricultural chemical were found in its milk powder the company stressed that … Continue reading
Posted in Issue Management, Risk Communication
Tagged China, cover-up, DCD, Fonterra, food safety, milk, Sanlu
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Bad apologies damage issues and damage reputations
2012 was a bumper year for apologies – but many were insincere or ill-conceived or came only after legal threats. Too often, apologies which are simply efforts at self-justification or blaming the victim, create further damage to reputations of organizations, … Continue reading
Posted in Issue Management, Reputation risk
Tagged Alan Jones, apologizing, sincerity, Toll, Tony Abbott
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