Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

Does corporate spin really help resolve issues

Public relations and marketing messages masquerading as editorial content has been around for decades. That’s despite all the current enthusiasm for new social media labels such as native advertising, content marketing, brand publishing, sponsored content, corporate journalism and many more.  In … Continue reading

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Ebola crisis and the blame game

Blaming the victim is an ugly strategy which is seldom smart in the wake of a crisis. The Ebola outbreak is providing endless fodder for commentators and instant experts around the world. But events in the Texas hospital where two nurses … Continue reading

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Why don’t organisations take steps to prevent crises?

Why is it that organisations which understand how a crisis can cause intense damage to reputation and value, don’t take proper steps to prevent crises from happening in the first place? This is one of the most perplexing questions in … Continue reading

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5 reasons to stop saying “mistakes were made”

Issuing a “non-apology” during an issue or crisis can sometimes be even more damaging to reputation and recovery than no apology at all. Everyone has their pet-hate weasel words people use to avoid a genuine apology, and a current favourite seems to be … Continue reading

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How legal action can prolong a reputational crisis

One of the under-rated risks of issues and crises is long term reputational damage – sometimes very long term, and sometimes the result of legal action. This was highlighted earlier this month when an American judge ruled that BP’s Gulf … Continue reading

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8 dumb decisions that damaged reputation

What on earth was Cardinal George Pell thinking when he likened the Catholic Church to a trucking company? Giving evidence to the current Royal Commission into institutional child sex-abuse, Pell said: “If the truck driver picks up some lady and then molests her, I … Continue reading

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When online competitions turn to custard

Brand competitions can be a smart way to deliver read benefits in the market place.  But failure to properly assess the risk issues has the potential to produce a genuine reputation disaster. Jeep Australia has been left licking its wounds … Continue reading

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