Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

When online competitions turn to custard

Brand competitions can be a smart way to deliver read benefits in the market place.  But failure to properly assess the risk issues has the potential to produce a genuine reputation disaster. Jeep Australia has been left licking its wounds … Continue reading

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Should activists who break the law be punished

The anti-coal activist whose hoax press release temporarily wiped $300 million off the value of an Australian mining company has walked free from court. While his supporters hailed it as a victory for environmental protest, the case raises important questions … Continue reading

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Legal advice, and when to ignore it

When a crisis strikes, the CEO’s first public statement can set the tone for everything that follows. However, top executives often feel themselves handcuffed by legal advice which may lead to false-sounding apologies, wrong decisions and unwanted outcomes. A good … Continue reading

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Size is no protection against reputation risk

It’s easy to imagine that it’s mainly big companies, big brands and high-profile celebrities who are vulnerable to reputation damage. But a small New Zealand company has shown that every organization, no matter what size, can be at risk from public issues. … Continue reading

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Denial doesn’t make the crisis go away

Harvey Pitt, former chairman of the U.S. Securities and Exchange Commission, once warned that “one of the most difficult problems executives face during crises is confronting the fact that a crisis actually exists.” He might have been talking about the … Continue reading

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Is bad-mouthing your competitors smart issue management?

It’s not often that outsiders get to see the private detail of an issue management campaign. But the war over premium milk has revealed some of the controversial  strategies attempted in pursuit of corporate interests. Newspapers in Australia and New … Continue reading

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Is the anti-vaccination issue starting to wane?

A prime example of effective issue management is the world-wide campaign opposing childhood vaccination against life-threatening diseases. It’s also an example of an issue achieving a remarkable level of success despite its basic premise being so fundamentally flawed. But some … Continue reading

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Top ten issue and crisis stories

This week saw the 100th issue of Managing Outcomes. To mark the occasion this Special Anniversary Edition blog revisits our ten most popular issue and crisis stories as judged by how often they were opened.  Superstar or scientist: who do you believe? … Continue reading

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Social media is still a crisis management blind-spot

Despite all the warnings and embarrassing glitches, many organisations are still failing to embrace social media as a core tool in crisis preparedness and response. This sad reality was reinforced by a survey of American business continuity practitioners, which found … Continue reading

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Whaling ban shows issue management can be a marathon

Public relations is often focused on short term gains.  But issue management is one area which is typically more a marathon than a sprint. And there are few issue marathons as long and as tenacious as the campaign against Japanese … Continue reading

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