Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

Whaling ban shows issue management can be a marathon

Public relations is often focused on short term gains.  But issue management is one area which is typically more a marathon than a sprint. And there are few issue marathons as long and as tenacious as the campaign against Japanese … Continue reading

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No. Greenwashing is never the right answer

A new US study claims that a prolonged “green advertising” campaign by BP helped the company recover from the catastrophic Deepwater Horizon oil spill in the Gulf of Mexico.  It argues that green advertising functioned as an insurance policy against … Continue reading

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When advertising becomes a reputation risk

Two of Australia’s largest corporations are under fire because of their advertising. The Victorian Supreme Court recently ruled that claims by Singtel Optus about the coverage of its telephone network would have misled the ordinary or reasonable person. And supermarket chain Coles has just … Continue reading

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Cruisin’ along, ignoring obvious crisis risks

So what SHOULD a cruise line say when more than 600 passengers fall sick and the cruise is cut short by food poisoning? According to CEO Richard Fain of Royal Caribbean a good response is to say: “Most people understand … Continue reading

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Businesses keep on ignoring crisis threats

US retailer Target now admits that hackers stole personal financial details of up to 70 million people in their pre-Christmas raid.  And a 16-year-old Melbourne schoolboy broke into system of Public Transport Victoria and exposed the records of tens of … Continue reading

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Holden’s curious issue advertising: Brilliance or folly?

Little more than a week after announcing they will cease car-making in Australia by 2017, GM Holden launched an extraordinary TV advertising campaign on the theme “We’re here to stay.” It’s either a really clever move or a complete misreading … Continue reading

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Even fast food can sometimes get it right

When McDonalds announced its first ever home delivery service in Australia a few weeks ago there was a predictable reaction.  One nutritionist called it “another blow to healthy eating” and wondered aloud why the launch would be in an over-weight, low-income … Continue reading

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A memorable year for financial dishonesty

With Christmas approaching, it’s timely to remember the manager at the Southend branch of the British Tax Office who was jailed in November for robbing the staff Christmas Savings Fund.  She managed to skim over £160,000 from her colleagues’ savings before she … Continue reading

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Do “classic” crisis cases really matter today?

Case studies can be great to help understand issue and crisis management.  But a recent death has renewed interest in whether the notorious Tylenol crisis really is the “gold standard” it is sometimes labelled. Mid October saw the passing of … Continue reading

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When you’re in a hole . . . STOP DIGGING

The “Royal prank call” scandal which continues to engulf Sydney radio station 2DayFM is emerging as a textbook example of how to blindly keep on mismanaging a crisis and making it worse – even when the whole world and his dog knows … Continue reading

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