Tag Archives: Coles

When should the CEO NOT appear on television?

As the dust settles after the train wreck TV appearance by Woolworths CEO Brad Banducci, it’s time to step back and ask: “Should the CEO agree to participate in what is certain to be a negative interview?” The CEOs of … Continue reading

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Don’t expect any thanks for doing the right thing

Consumers and investors increasingly call for business executives to take the lead on key societal issues. But no-one should expect any thanks for doing the right thing. Two companies recently ventured into the problematic world of environmental issue management, and … Continue reading

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Is ‘back-flipping’ on an issue really such a bad thing?

When an organisation or individual changes their mind on a public issue it is often derided as a back-flip or flip-flopping or a u-turn or caving in. But sometimes it is just part of the process of reaching the right … Continue reading

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When advertising becomes a reputation risk

Two of Australia’s largest corporations are under fire because of their advertising. The Victorian Supreme Court recently ruled that claims by Singtel Optus about the coverage of its telephone network would have misled the ordinary or reasonable person. And supermarket chain Coles has just … Continue reading

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