A new report says that for the first time the internet has surpassed television as the main source of national and international news for under-30’s.
The question is, what does this mean for professional communicators?
The Pew Research Centre survey of 1,500 adult Americans in December 2010 shows 66% give television as their main source for news, but that is down from 74% in 2007 and 82% in 2002. Moreover, TV still dominates for people with less education and lower incomes.
As the internet closes in on TV, especially for younger people, professional communicators in general are addressing what they need to do, as evidenced by endless seminars, conferences, journal articles and online discussions. But what about the specific areas of issue and crisis management?
The impact of the internet on Crisis management is certainly getting plenty of attention, yet issue management seems to be lagging seriously behind when it comes to assessing how it will adapt to the emerging news reality.
There are some people who argue that Issue management is already being overtaken by evolving communication practice, and the growing dominance of the internet is a challenge the discipline must address.