Monthly Archives: April 2012

When the CEO is the cause of a crisis

Social media can be a boon to business.  But it also offers yet another way for the CEO to bring an organization crashing down. The latest “colourful” CEO to learn this lesson is EnergyWatch boss Ben Polis, whose racist and … Continue reading

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Are you ready for a social media disaster?

Recent research shows most organizations are nowhere near ready for a social media disaster.  A report by the Altimeter group revealed that 76% of such events which occurred between 2001 and 2011 could have been avoided or diminished if companies had invested in effective … Continue reading

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