Monthly Archives: March 2013

Crisis communication should be true … but also credible

When an Australian-linked online clothing company was found selling offensive and misogynist T-shirts, social media around the world instantly lit up with a predictable storm of outrage. But the more substantial story was how it happened and how the company … Continue reading

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When celebrity sponsorships go bad

Celebrity sponsorship and endorsement is one of the oldest techniques for marketing products and promoting social issues. However, when it all goes wrong, it can create a damaging issue for the celebrity and the corporate sponsor.   And the real test for … Continue reading

Posted in Crisis management, Crisis Prevention, Reputation risk | Leave a comment