Monthly Archives: January 2014

Holden’s curious issue advertising: Brilliance or folly?

Little more than a week after announcing they will cease car-making in Australia by 2017, GM Holden launched an extraordinary TV advertising campaign on the theme “We’re here to stay.” It’s either a really clever move or a complete misreading … Continue reading

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Even fast food can sometimes get it right

When McDonalds announced its first ever home delivery service in Australia a few weeks ago there was a predictable reaction.  One nutritionist called it “another blow to healthy eating” and wondered aloud why the launch would be in an over-weight, low-income … Continue reading

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