Monthly Archives: March 2014

No. Greenwashing is never the right answer

A new US study claims that a prolonged “green advertising” campaign by BP helped the company recover from the catastrophic Deepwater Horizon oil spill in the Gulf of Mexico.  It argues that green advertising functioned as an insurance policy against … Continue reading

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When advertising becomes a reputation risk

Two of Australia’s largest corporations are under fire because of their advertising. The Victorian Supreme Court recently ruled that claims by Singtel Optus about the coverage of its telephone network would have misled the ordinary or reasonable person. And supermarket chain Coles has just … Continue reading

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