Monthly Archives: November 2014

Does corporate spin really help resolve issues

Public relations and marketing messages masquerading as editorial content has been around for decades. That’s despite all the current enthusiasm for new social media labels such as native advertising, content marketing, brand publishing, sponsored content, corporate journalism and many more.  In … Continue reading

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Ebola crisis and the blame game

Blaming the victim is an ugly strategy which is seldom smart in the wake of a crisis. The Ebola outbreak is providing endless fodder for commentators and instant experts around the world. But events in the Texas hospital where two nurses … Continue reading

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