Monthly Archives: July 2016

Organisations dropped the ball on McGuire football gaffe

It was no surprise to see broadcaster and football personality Eddie McGuire fumbling to disentangle himself from yet another self-inflicted disaster. But the case highlights the reputational risk to associated organisations when individuals overstep the mark, and their failure to … Continue reading

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Is reputation really like a bank account?

Just about every communication professional has used or heard the expression that reputation is like a bank account.  You build it up in good times and draw from it when things go wrong. But is this attractive notion really as valid … Continue reading

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13 worst crisis communication mistakes

It’s a sad fact that crisis management case studies are more often about what companies did wrong rather than what they did well.  And some organizations seem determined to follow what NOT to do when facing a crisis. From the … Continue reading

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