Monthly Archives: April 2017

Don’t be misled by United’s crisis survival

It could be very easy to draw the wrong lessons from the United Airlines “customer re-accommodation” crisis. United will survive the forced removal of a law-abiding passenger being dragged off their plane and, within a very short time, the “scream … Continue reading

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Should CEOs get personally involved in hot social issues 

Is it helpful for high profile CEOs to personally align themselves with controversial issues which have no direct link to their business? It’s a question which has just been thrown back into the public arena by an Australian Federal Cabinet … Continue reading

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Are companies becoming newly bold on public issues?

Companies need to think hard before they voluntarily link their name or brand to a controversial issue. Whether it’s advertising on Australia Day or at the Super Bowl, or some other public stance, every decision has consequences, and it simply … Continue reading

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