Monthly Archives: December 2017

Big Tobacco’s lies and the ‘Four Dog’ issue strategy

One of the most extraordinary events in recent issue management is a newly-launched advertising campaign in the US, with Big Tobacco publicly admitting they lied about the health impact of cigarettes. Critics probably thought it would never happen, but the … Continue reading

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8 crisis management mistakes to avoid

Most organisational crises are predictable and half are caused by management. So it’s logical that senior executives should play a leading role in crisis management and prevention. Yet some CEOs still don’t regard crisis management as a priority – until after … Continue reading

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