Monthly Archives: July 2018

We’ve had a data breach. Let’s not tell anyone. 

It’s a basic question in the face of a data breach. Do we fix it and keep quiet? Or do we tell the world and risk the consequences. A major fuel company was recently confronted by this challenge, and their … Continue reading

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Make like a Boy Scout, Optus. Be Prepared

The Optus World Cup online streaming debacle was undoubtedly an epic technical and reputational fail. But it is also a critical lesson in the need for well-prepared crisis communication. When thousands of paying customers were shut out of the biggest sporting … Continue reading

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