Monthly Archives: October 2018

Disgruntled is not just a pig that’s lost its voice

The disgruntled employee wreaking revenge on a company may seem like a movie plot or a clickbait cliché. But one Australian fast food outlet learned recently it can be a very real threat to brand and reputation. A former worker at … Continue reading

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When will CEOs make proper use of social media? 

The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises. It’s very easy … Continue reading

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Smoke and mirrors on issue funding won’t deter critics

Transparency should be the basis for effective issue management, especially when it comes to who’s paying the bills. How a campaign is funded not only needs to be appropriate, but must also be seen to be appropriate. This was the … Continue reading

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