Monthly Archives: January 2019

Here’s some brand advice – Stop asking people to post their love

Why would a high-profile company think it was a smart idea to launch a hashtag asking customers and the public to share photos and messages about how much they love the brand? Recent history is littered with the corpses of … Continue reading

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Whaling reverse shows issue management can be a marathon

Public relations is often focused on short term measurable gains. But issue management is one area which is typically more a marathon than a sprint. And there are few issue marathons as long and as tenacious as the campaign against … Continue reading

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