Monthly Archives: July 2019

It’s time to stop talking about spin . . . please

Talking about positive PR as “spin” is misleading and unhelpful, and it really is time we moved past this derogatory language. But a Federal minister dragged us backwards last week when he publicly called for putting a “positive spin” on homelessness. … Continue reading

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Choosing just the right words can shape issues and crises

Words really do matter – especially when it comes to issue and crisis management. The most recent example is a proposal to change the way we refer to climate change. The Guardian newspaper has just updated its style guide to … Continue reading

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No. Issue Management is not the same as Strategic Planning

If it’s your job to manage issues, you might have been asked: Isn’t issue management really just an extension of our existing strategic planning? It’s a good question, because issue management is basically a tool for analysis and planning. It’s also … Continue reading

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