Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

Don’t be misled by United’s crisis survival

It could be very easy to draw the wrong lessons from the United Airlines “customer re-accommodation” crisis. United will survive the forced removal of a law-abiding passenger being dragged off their plane and, within a very short time, the “scream … Continue reading

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Should CEOs get personally involved in hot social issues 

Is it helpful for high profile CEOs to personally align themselves with controversial issues which have no direct link to their business? It’s a question which has just been thrown back into the public arena by an Australian Federal Cabinet … Continue reading

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Are companies becoming newly bold on public issues?

Companies need to think hard before they voluntarily link their name or brand to a controversial issue. Whether it’s advertising on Australia Day or at the Super Bowl, or some other public stance, every decision has consequences, and it simply … Continue reading

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Why some activists break the law – and how to respond

It’s no secret that some activist organisations believe they occasionally need to break the law in support of their “just cause.” And that’s a well acknowledged challenge for issue managers and senior executives trying to navigate their way through responding … Continue reading

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Do ‘reputation campaigns’ actually improve reputation?

No-one loves the banks. And their generally poor reputation is pretty much universal. But is the glossy reputation campaign just launched by the Bankers Association the right answer? And is the slogan “We’re making banking better for Australia” believable? Many … Continue reading

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Why Government cyber crises matter

Cyber crises are hardly unusual. But when government computer systems fail, the social, political and financial impacts are wider than ever. That’s a lesson the Australian Government has learned over recent months with a litany of IT problems which have … Continue reading

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Lessons from a food recall health crisis

Sometimes the company at the center of a crisis follows the conventional textbook response, yet external forces drive the situation completely out of control. Two years ago this month, Australia was gripped by a food contamination panic which triggered political … Continue reading

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