Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

Separating manufactured outrage from real issues

Social media has proved a powerful tool for raising legitimate issues onto the public agenda. But it has also facilitated a flood of confected issues and manufactured outrage. Identifying the difference between the two is now an emerging challenge for issue … Continue reading

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Celebrities blur fact and fiction in issue management

The State of New York has officially banned the controversial practice of “fracking” to exploit deep deposits of shale gas.  However, is it a triumph for objective science or for the power of celebrity? In a case which has implications … Continue reading

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Cybersecurity takes centre stage as a crisis risk

2014 was a landmark year for cybersecurity, which saw a real change in reputational risk for corporations and other organisations.  It also reinforced once and for all that hackers and data breaches are never “just an IT problem” The year began with … Continue reading

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A black eye for the anti-windfarm issue

Allegations about supposed health effects are a common challenge for issue managers.  And there are few health issues with so little scientific evidence and so much emotion as claims that wind turbines cause a whole catalogue of illnesses. But the campaign … Continue reading

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So why do leaders persist with damaging non-apologies

Insincere and devious apologies are not just discourteous and unwise.  They can also seriously damage reputations and hinder issue management. The most recent entry into the non-apology Hall of Shame is Defence Minister David Johnston after he told the Senate … Continue reading

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How anti-Halal campaigners threaten small businesses

The current campaign against Halal-certified food is a perfect example of how organizations don’t choose which issues they will become involved with . . .  and how facts don’t always seem to matter. The South Australian yoghurt maker Fleurieu was … Continue reading

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Does corporate spin really help resolve issues

Public relations and marketing messages masquerading as editorial content has been around for decades. That’s despite all the current enthusiasm for new social media labels such as native advertising, content marketing, brand publishing, sponsored content, corporate journalism and many more.  In … Continue reading

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