Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

Fake news is not the only threat to truth

In our so-called post-truth society, fake news is a well-recognised danger to democracy and informed public debate. But there is another less well-known risk which threatens to contaminate legitimate issue management, and that’s the rise of the ‘non-fact’. Unlike lies, … Continue reading

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Since when has age disqualified issue activism?

Whatever you think of Greta Thunberg and school students around the world marching to protest about climate change, there is an important underlying question: Do young people have a valid voice in important issues of the day? There were plenty of … Continue reading

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Has Alan Jones finally stirred the corporate conscience?

Should corporations try to position themselves on the side of the Angels? We know from research that the public don’t trust big business or CEOs. So does it make any difference when companies step in and take a moral stance … Continue reading

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Joan Jett was wrong. Reputation really does matter.

Way back in 1980 American rocker Joan Jett launched her career singing: “I don’t give a damn ‘bout my reputation. You’re living in the past, it’s a new generation.” It helped her become the ‘Godmother of Punk,’ but it surely would … Continue reading

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How ‘Introduced Crises’ threaten brand reputation

It’s a fact that about three quarters of all organisational crisis are not sudden unexpected events but follow red flag warnings which could have, and should have, been identified in advance. But there is an emerging class of events I … Continue reading

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The ugly side of public relations damages all of us

The ugly side of public relations and issue management has been brutally on display recently – and the result is renewed damage to the reputation of what we do. Earlier this month, an investigative report in The Guardian exposed a … Continue reading

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Is changing name an effective crisis strategy?

A single photograph has triggered a flurry of discussion about the value of changing name to respond to a crisis. The recent picture was of a new aircraft in Ryanair livery with the designation showing as Boeing 737 8200 instead of … Continue reading

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