Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

Ben Affleck and a lesson in issue management

It’s one of the oldest questions in issue management. Do we respond to the issue, or will taking action simply “give it oxygen” Sometimes this question is merely an excuse not to get involved when you should. But Ben Affleck has … Continue reading

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What happens when your issue spokesperson “goes rogue”

Using a respected third party to help communicate an issue is as old as issue management itself. But it can always go very wrong, as the Australian Government has just discovered. Presumably the Federal Government thought it “seemed like a good … Continue reading

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When does an issue no longer merit debate

Issues by definition are contested matters on which there is genuine disagreement over facts or opinions.  So what happens if there is no legitimate counter-argument? What happens if news media attempts at ‘balance’ simply give credibility to false claims which no longer … Continue reading

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So, when DO you disclose an extortion threat

New Zealand has just experienced that nightmare scenario dreaded by crisis managers everywhere.  Do you announce a criminal threat against your product? Or will that simply give publicity to dangerous people? The New Zealand Government held a press conference to … Continue reading

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How the media fan the flames of crisis

The media are increasingly moving from reporting the news to helping create it, and when a corporate crisis is involved the impact can be devastating. Take the case of American company Lumber Liquidators, whose shares plunged more than 25% in … Continue reading

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Hepatitis scare shows how crises don’t need facts

When five cases of Hepatitis ‘A’ in Australia were “linked” to eating frozen berries from China, it started a chain of events which reinforce that facts are not necessarily needed to generate a crisis. Despite no tests showing the berries … Continue reading

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Separating manufactured outrage from real issues

Social media has proved a powerful tool for raising legitimate issues onto the public agenda. But it has also facilitated a flood of confected issues and manufactured outrage. Identifying the difference between the two is now an emerging challenge for issue … Continue reading

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