Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

How well would you manage a charge of racism?

When an organisation is accused of racism – even if it was inadvertent – the risk to reputation is fierce, and the rational options are few. Some recent cases highlight that such accusations generally offer the target company zero upside, … Continue reading

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What reputation risks lurk in your supply chain?

Many organisations have major risks lurking in their supply chain – often unrecognised – like potential mines waiting to explode. But supply chain risks seem to remain a seriously under-rated source of reputational crises. The notorious Rana Plaza collapse in … Continue reading

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Are you ready for your ‘natural’ crises?

Companies which are not properly prepared to manage a crisis sometimes say “We are small and not likely to have a crisis” or “There are so many possible crises you can’t plan for everything.” Such excuses are dangerously wrong and can … Continue reading

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How passionate people drive important issues

The Nobel Peace Prize in Oslo last month is a striking example of the power of passionate people to drive issues, both large and small. Just ten years ago two academics in Melbourne Australia – Dimity Hawkins and Tilman Ruff … Continue reading

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Big Tobacco’s lies and the ‘Four Dog’ issue strategy

One of the most extraordinary events in recent issue management is a newly-launched advertising campaign in the US, with Big Tobacco publicly admitting they lied about the health impact of cigarettes. Critics probably thought it would never happen, but the … Continue reading

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8 crisis management mistakes to avoid

Most organisational crises are predictable and half are caused by management. So it’s logical that senior executives should play a leading role in crisis management and prevention. Yet some CEOs still don’t regard crisis management as a priority – until after … Continue reading

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Don’t be fooled by the NRA’s ‘gun control’ issue scam

Whatever you think of the National Rifle Association you have to give them credit for some highly effective yet totally cynical issue management. In the wake of the terrible mass-shooting in Las Vegas, the NRA turned a potential PR disaster … Continue reading

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