Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

When will CEOs make proper use of social media? 

The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises. It’s very easy … Continue reading

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Smoke and mirrors on issue funding won’t deter critics

Transparency should be the basis for effective issue management, especially when it comes to who’s paying the bills. How a campaign is funded not only needs to be appropriate, but must also be seen to be appropriate. This was the … Continue reading

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When should you stand firm on a controversial issue?

There ought to be a clear difference between “caving in to criticism” and “making a smart decision.” But that distinction sometimes gets blurred when organisations need to respond to potentially damaging issues. Take the recent case when animal activists PETA … Continue reading

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It’s time CEOs started to think more about crisis

  A new study at Harvard has revealed a shocking statistic. CEOs spent just one per cent of their time working on crisis management. That’s pretty shocking considering nothing destroys reputation or market value faster than a crisis. Moreover, the Institute … Continue reading

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Is ‘back-flipping’ on an issue really such a bad thing?

When an organisation or individual changes their mind on a public issue it is often derided as a back-flip or flip-flopping or a u-turn or caving in. But sometimes it is just part of the process of reaching the right … Continue reading

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Health data debacle and the need for trust in communication

It’s no secret that citizens don’t trust governments. Yet that lack of trust has seldom been so manifestly evident as when the Australian Government solemnly promised to safeguard the nation’s most intimate and personal health data. The public rarely get … Continue reading

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We’ve had a data breach. Let’s not tell anyone. 

It’s a basic question in the face of a data breach. Do we fix it and keep quiet? Or do we tell the world and risk the consequences. A major fuel company was recently confronted by this challenge, and their … Continue reading

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