Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

No, Adele. Denial and obfuscation is not PR 101

Public relations and communications professionals are pretty familiar with critics who like to paint what they do as inherently dishonest. Such negativity is hardly new, and maybe it goes with the territory. But the current focus on fake news seems to … Continue reading

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When a crisis strikes, the buck stops where?

In the wake of any crisis the hunt for someone to blame is nearly always successful.  Sometimes the buck stops right at the top, but does it really help to dump the CEO? Just days after the Australian Banking Royal Commission exposed … Continue reading

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What to do when sponsorship becomes brand risk

When Australian cricketers were caught out cheating in a match against South Africa it was undoubtedly a reputational crisis for the team, the game and its administrators. But it was also an important decision moment for the commercial organisations who … Continue reading

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Could a change of name protect the reputation of Weinstein movies?

  All of Hollywood was eagerly waiting to see who would buy and rename the scandal-plagued Weinstein Company. Now it seems there will be an auction for the assets of the bankrupt enterprise. While the Weinstein name is sure to disappear, will … Continue reading

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How not to manage infrastructure crisis risk

The best crisis management is taking planned steps to prevent a crisis from happening in the first place. But that important principle sometimes seems to take a back seat when it comes to a crisis risk involving costly, vulnerable infrastructure. … Continue reading

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Lessons from the Great KFC Chicken Crisis

When your whole business depends on just one key product, you’d think there would be a bulletproof contingency plan for when that product runs out. But that clearly wasn’t the case for KFC when a “new and improved” distribution system … Continue reading

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How well would you manage a charge of racism?

When an organisation is accused of racism – even if it was inadvertent – the risk to reputation is fierce, and the rational options are few. Some recent cases highlight that such accusations generally offer the target company zero upside, … Continue reading

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