Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

Are you ready for the cyber risk tsunami

Cyber incidents have emerged as the fastest growing business risk in 2016, and damage to reputation is now the single greatest economic loss they cause. It’s not often that experts agree, but the cyber risk tsunami is recognised around the world as one … Continue reading

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Issue management demands plain English

A few weeks ago a Melbourne metropolitan newspaper thought it would be clever to poke fun at a city council for promoting ’plain English.’ The Herald Sun reported that the Monash City Council had been “ridiculed” after revealing plans to … Continue reading

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5 ways to fix the problem facing crisis exercises

Crisis simulation exercises are a staple tool of management training. They force executives to test how good their crisis management capability really is. And they help promote leadership and team-building.  But they have one major problem. Too many executives seem … Continue reading

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Don’t let red flags ignored become crises ensured

Sometimes it takes a human disaster to make management pay attention to red flags and other warning signs of impending crises. A case in point is this month’s report into the AirAsia Airbus crashing into the sea off Indonesia a … Continue reading

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Why CEO reputation is critical in a crisis

Nothing destroys reputation faster than an issue or crisis mismanaged, and new research reinforces that CEO performance and leadership is critical in determining reputation. A Weber Shandwick reputation study  of global executives found that on average they attribute nearly half (45%) of their … Continue reading

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Taxi industry breaks rule # 1: Don’t do dumb stuff

There’s an old saying in the PR industry that when things go wrong the most useful all-purpose phrase is “It seemed like a good idea at the time.” But there are some strategies which were never a good idea. And issue management … Continue reading

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Refugee activists show how to focus an issue campaign

A small human rights advocacy group has shown that quiet, behind-the-scenes pressure on carefully selected targets can achieve more than high-profile stunts and street demonstrations which feature on the nightly news. Until recently the general public had never heard of … Continue reading

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