Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

The ugly side of public relations damages all of us

The ugly side of public relations and issue management has been brutally on display recently – and the result is renewed damage to the reputation of what we do. Earlier this month, an investigative report in The Guardian exposed a … Continue reading

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Is changing name an effective crisis strategy?

A single photograph has triggered a flurry of discussion about the value of changing name to respond to a crisis. The recent picture was of a new aircraft in Ryanair livery with the designation showing as Boeing 737 8200 instead of … Continue reading

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It’s time to stop talking about spin . . . please

Talking about positive PR as “spin” is misleading and unhelpful, and it really is time we moved past this derogatory language. But a Federal minister dragged us backwards last week when he publicly called for putting a “positive spin” on homelessness. … Continue reading

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Choosing just the right words can shape issues and crises

Words really do matter – especially when it comes to issue and crisis management. The most recent example is a proposal to change the way we refer to climate change. The Guardian newspaper has just updated its style guide to … Continue reading

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No. Issue Management is not the same as Strategic Planning

If it’s your job to manage issues, you might have been asked: Isn’t issue management really just an extension of our existing strategic planning? It’s a good question, because issue management is basically a tool for analysis and planning. It’s also … Continue reading

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Not crisis prepared? What’s your excuse?

It’s one of the most perplexing questions in issue and crisis management. If executives are well aware of the devastating impact of a crisis, why don’t they assign resources to get properly crisis prepared? Despite a continuing torrent of case … Continue reading

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Should companies take a stand on political and social issues?

The question of whether corporations and CEOs should get involved in high-profile public issues is hardly new. But it vaulted into prominence last month when Brunei introduced new laws which would allow gay men and adulterers to be stoned to … Continue reading

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