Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

Don’t be fooled by the NRA’s ‘gun control’ issue scam

Whatever you think of the National Rifle Association you have to give them credit for some highly effective yet totally cynical issue management. In the wake of the terrible mass-shooting in Las Vegas, the NRA turned a potential PR disaster … Continue reading

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Issue Management Rule #1 – Don’t boast how clever you are

It is seldom very smart to brag about how clever you are. And never more so than in the sensitive field of issue management. But that lesson seems to have been lost on Australian soft drink makers in the midst of … Continue reading

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Is “IT glitch” becoming the new “dog ate my homework”?

Organisations are constantly looking for ways to justify their latest issue or crisis.  And “IT glitch” seems to be emerging as the new all-purpose excuse. But it’s becoming so over-used and so unconvincing that it must soon be relegated to … Continue reading

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Why naming an issue can be half the battle

There is no doubting the importance of language in managing a high profile issue. Look no further than the current same-sex marriage postal ballot in Australia. Same-sex marriage? Gay marriage? Marriage Equality? They might all be referencing the same idea, but … Continue reading

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Denial is no answer to crisis risk

Recognising a crisis risk is the first step in effective crisis management. But it’s hard when organisations remain in denial mode. Take the case of Village Road Show, the Australian-based cinema and theme park giant. Announcing a decline in profits … Continue reading

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Unprecedented is a poor excuse for unprepared

Organisations which get caught out being obviously unprepared to deal with an issue or a crisis find it all too easy to claim the situation was “unprecedented.” But it’s a poor excuse and not very convincing. When Domino’s Australia decided to … Continue reading

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How a casino got dragged into a divisive social issue

Organisations sometimes find themselves unwittingly caught up in controversy they had no part in. But the reputational damage can still be just as great, especially if they don’t act quickly and firmly. Case in point is this month’s screening of … Continue reading

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