Author Archives: managingoutcomes

About managingoutcomes

Issue and crisis management expert

Food fault fraud and the risk to reputation

Fraudulent claims about alleged problems with food are a very real risk to reputation, and social media has made it even easier to create fakes. So how should companies respond to protect the brand? Supermarket chain Woolworths showed one effective … Continue reading

Posted in Issue Management, Reputation risk | Tagged , , , , , | Leave a comment

A serious gap in crisis preparedness

So, what is the role of the Board in crisis management? New research suggests it’s not well enough understood and needs a lot more attention. And the view from the Board Room shows a worrying vulnerability around crisis preparedness and prevention. … Continue reading

Posted in Crisis Prevention, Reputation risk | Tagged , , | Leave a comment

Clever words are no substitute for apology and remorse

When a company’s reputation is under attack is not the time for weasel words and clever phrasing to make the situation look not quite so bad. Case in point is high-profile short-term lender Nimble, which must refund $1.5 million worth … Continue reading

Posted in Issue Management, Reputation risk | Tagged , , , | Leave a comment

Reputation crisis? Time to stop blaming the intern

It’s no secret that social media crises can shred reputation. So why do organisations keep giving interns and junior staff the keys to drive online activity? A recent example was when the Virgin Australia corporate Twitter account sent an obscene … Continue reading

Posted in Crisis Prevention, Reputation risk | Tagged , , , | Leave a comment

When celebrity sponsorship becomes a brand issue

Maria Sharapova’s drug scandal is a crisis for the world’s highest paid female sports star. But it also raises major issue management challenges for her big brand sponsors and any other companies with high profile celebrity sponsorships. Whether she has … Continue reading

Posted in Issue Management, Reputation risk | Tagged , , , , , | Leave a comment

Australia as a Petri dish for international issues

Anyone who doubts the reach of international issue management need only ask why America’s powerful National Rifle Association is so keen to discredit the effectiveness of gun control 8,000 miles away in Australia. The NRA has been active in Australia … Continue reading

Posted in Issue Management | Tagged , , , , , , | Leave a comment

Are you ready for the cyber risk tsunami

Cyber incidents have emerged as the fastest growing business risk in 2016, and damage to reputation is now the single greatest economic loss they cause. It’s not often that experts agree, but the cyber risk tsunami is recognised around the world as one … Continue reading

Posted in Crisis Prevention, Reputation risk, Uncategorized | Tagged , , | Leave a comment