Category Archives: Crisis management

Was it OK to help Facebook smear its critics?

The world has just watched Facebook plunge into yet another reputational crisis – this time denying and then admitting it hired a PR company to smear its critics. But was the campaign itself fundamentally flawed? According to a New York … Continue reading

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Disgruntled is not just a pig that’s lost its voice

The disgruntled employee wreaking revenge on a company may seem like a movie plot or a clickbait cliché. But one Australian fast food outlet learned recently it can be a very real threat to brand and reputation. A former worker at … Continue reading

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It’s time CEOs started to think more about crisis

  A new study at Harvard has revealed a shocking statistic. CEOs spent just one per cent of their time working on crisis management. That’s pretty shocking considering nothing destroys reputation or market value faster than a crisis. Moreover, the Institute … Continue reading

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We’ve had a data breach. Let’s not tell anyone. 

It’s a basic question in the face of a data breach. Do we fix it and keep quiet? Or do we tell the world and risk the consequences. A major fuel company was recently confronted by this challenge, and their … Continue reading

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Make like a Boy Scout, Optus. Be Prepared

The Optus World Cup online streaming debacle was undoubtedly an epic technical and reputational fail. But it is also a critical lesson in the need for well-prepared crisis communication. When thousands of paying customers were shut out of the biggest sporting … Continue reading

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Hey banks. No reputation campaigns . . . Please

Financial Institutions across Australia are enduring their worst reputational crisis for a generation, and there is every likelihood it will get a lot worse before it starts to improve. But now is absolutely not the time to launch some hopeful … Continue reading

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Crisis? What crisis? Why recognition is critical

Every organisation should know when it’s facing a crisis. Sadly, it just ain’t so, and that can be a major problem. With the football World Cup about to begin, consider the notorious case of former FIFA President Sepp Blatter. When football’s … Continue reading

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