Category Archives: Issue Advertising

Do ‘reputation campaigns’ actually improve reputation?

No-one loves the banks. And their generally poor reputation is pretty much universal. But is the glossy reputation campaign just launched by the Bankers Association the right answer? And is the slogan “We’re making banking better for Australia” believable? Many … Continue reading

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Issue management demands plain English

A few weeks ago a Melbourne metropolitan newspaper thought it would be clever to poke fun at a city council for promoting ’plain English.’ The Herald Sun reported that the Monash City Council had been “ridiculed” after revealing plans to … Continue reading

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No wonder Big Coal say they’re losing the PR battle

The Australian coal boss of the world’s largest mining company has warned that the industry is losing the PR battle against environmental activists who are trying to shut down fossil fuels. BHP Billiton’s coal President Mike Henry was right when he told … Continue reading

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What happens when your issue spokesperson “goes rogue”

Using a respected third party to help communicate an issue is as old as issue management itself. But it can always go very wrong, as the Australian Government has just discovered. Presumably the Federal Government thought it “seemed like a good … Continue reading

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Does corporate spin really help resolve issues

Public relations and marketing messages masquerading as editorial content has been around for decades. That’s despite all the current enthusiasm for new social media labels such as native advertising, content marketing, brand publishing, sponsored content, corporate journalism and many more.  In … Continue reading

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Holden’s curious issue advertising: Brilliance or folly?

Little more than a week after announcing they will cease car-making in Australia by 2017, GM Holden launched an extraordinary TV advertising campaign on the theme “We’re here to stay.” It’s either a really clever move or a complete misreading … Continue reading

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Hey Qantas. Is anybody out there listening?

Paid corporate issue advertising used by Qantas during their massive industrial dispute raises again the question of how organizations should communicate about issues and crises. Sadly, the evidence suggests a lot of advertising is a waste of money, and issue advertising is … Continue reading

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