Category Archives: Issue Management

How well would you manage a charge of racism?

When an organisation is accused of racism – even if it was inadvertent – the risk to reputation is fierce, and the rational options are few. Some recent cases highlight that such accusations generally offer the target company zero upside, … Continue reading

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How passionate people drive important issues

The Nobel Peace Prize in Oslo last month is a striking example of the power of passionate people to drive issues, both large and small. Just ten years ago two academics in Melbourne Australia – Dimity Hawkins and Tilman Ruff … Continue reading

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Big Tobacco’s lies and the ‘Four Dog’ issue strategy

One of the most extraordinary events in recent issue management is a newly-launched advertising campaign in the US, with Big Tobacco publicly admitting they lied about the health impact of cigarettes. Critics probably thought it would never happen, but the … Continue reading

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Don’t be fooled by the NRA’s ‘gun control’ issue scam

Whatever you think of the National Rifle Association you have to give them credit for some highly effective yet totally cynical issue management. In the wake of the terrible mass-shooting in Las Vegas, the NRA turned a potential PR disaster … Continue reading

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Issue Management Rule #1 – Don’t boast how clever you are

It is seldom very smart to brag about how clever you are. And never more so than in the sensitive field of issue management. But that lesson seems to have been lost on Australian soft drink makers in the midst of … Continue reading

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Why naming an issue can be half the battle

There is no doubting the importance of language in managing a high profile issue. Look no further than the current same-sex marriage postal ballot in Australia. Same-sex marriage? Gay marriage? Marriage Equality? They might all be referencing the same idea, but … Continue reading

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Unprecedented is a poor excuse for unprepared

Organisations which get caught out being obviously unprepared to deal with an issue or a crisis find it all too easy to claim the situation was “unprecedented.” But it’s a poor excuse and not very convincing. When Domino’s Australia decided to … Continue reading

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