Category Archives: Issue Management

Should CEOs get personally involved in hot social issues 

Is it helpful for high profile CEOs to personally align themselves with controversial issues which have no direct link to their business? It’s a question which has just been thrown back into the public arena by an Australian Federal Cabinet … Continue reading

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Are companies becoming newly bold on public issues?

Companies need to think hard before they voluntarily link their name or brand to a controversial issue. Whether it’s advertising on Australia Day or at the Super Bowl, or some other public stance, every decision has consequences, and it simply … Continue reading

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Why some activists break the law – and how to respond

It’s no secret that some activist organisations believe they occasionally need to break the law in support of their “just cause.” And that’s a well acknowledged challenge for issue managers and senior executives trying to navigate their way through responding … Continue reading

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Do ‘reputation campaigns’ actually improve reputation?

No-one loves the banks. And their generally poor reputation is pretty much universal. But is the glossy reputation campaign just launched by the Bankers Association the right answer? And is the slogan “We’re making banking better for Australia” believable? Many … Continue reading

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How WikiLeaks revealed a ‘secret’ issue management plan

It’s not often the world gets to see inside a confidential issue management plan. But when that happens, it sometimes exposes a strategy which probably sounded great at the Board table, but maybe didn’t look so great on the front … Continue reading

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Superannuation and dog racing: Policy back-flip or ‘responding to stakeholders’?

One of the challenges for policy makers and managers everywhere is how best to communicate a major change of mind. Will it be negatively perceived as a back-flip by a weak leader, or recognised as a positive outcome resulting from flexible … Continue reading

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When big business intervenes in social issues

When Australian Federal Treasurer Scott Morrison chastised superannuation funds for selecting investments for “political reasons” rather than financial return he was flying in the face of a growing trend in issue management. The Minister attacked the funds for not investing … Continue reading

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