Category Archives: Issue Management

10 good reasons to prioritise your risk issues

It’s not hard to think up a list of issues and problems which might potentially turn into crises. Such a list might even look impressive. But it’s useless if it isn’t linked to action. And it can only be linked to action … Continue reading

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Barbecued ‘dog’ stunt masks a more serious issue campaign

A stunt by PETA to barbecue a fake dog in the CBD of Sydney last week created predictably outraged headlines around the world. PETA’s message was “If you wouldn’t eat a dog, why eat a lamb?” However the barbecue street … Continue reading

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Here’s some brand advice – Stop asking people to post their love

Why would a high-profile company think it was a smart idea to launch a hashtag asking customers and the public to share photos and messages about how much they love the brand? Recent history is littered with the corpses of … Continue reading

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Whaling reverse shows issue management can be a marathon

Public relations is often focused on short term measurable gains. But issue management is one area which is typically more a marathon than a sprint. And there are few issue marathons as long and as tenacious as the campaign against … Continue reading

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When’s the right time for corporate social activism?

Customers and employees say they want companies to take a stand on high-profile social and political issues. But that can come with a costly downside too. The latest example is home-sharing giant Airbnb which decided to take a position on … Continue reading

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Was it OK to help Facebook smear its critics?

The world has just watched Facebook plunge into yet another reputational crisis – this time denying and then admitting it hired a PR company to smear its critics. But was the campaign itself fundamentally flawed? According to a New York … Continue reading

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When will CEOs make proper use of social media? 

The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises. It’s very easy … Continue reading

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