Category Archives: Issue Management

When will CEOs make proper use of social media? 

The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises. It’s very easy … Continue reading

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Smoke and mirrors on issue funding won’t deter critics

Transparency should be the basis for effective issue management, especially when it comes to who’s paying the bills. How a campaign is funded not only needs to be appropriate, but must also be seen to be appropriate. This was the … Continue reading

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When should you stand firm on a controversial issue?

There ought to be a clear difference between “caving in to criticism” and “making a smart decision.” But that distinction sometimes gets blurred when organisations need to respond to potentially damaging issues. Take the recent case when animal activists PETA … Continue reading

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Is ‘back-flipping’ on an issue really such a bad thing?

When an organisation or individual changes their mind on a public issue it is often derided as a back-flip or flip-flopping or a u-turn or caving in. But sometimes it is just part of the process of reaching the right … Continue reading

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Health data debacle and the need for trust in communication

It’s no secret that citizens don’t trust governments. Yet that lack of trust has seldom been so manifestly evident as when the Australian Government solemnly promised to safeguard the nation’s most intimate and personal health data. The public rarely get … Continue reading

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No, Adele. Denial and obfuscation is not PR 101

Public relations and communications professionals are pretty familiar with critics who like to paint what they do as inherently dishonest. Such negativity is hardly new, and maybe it goes with the territory. But the current focus on fake news seems to … Continue reading

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What to do when sponsorship becomes brand risk

When Australian cricketers were caught out cheating in a match against South Africa it was undoubtedly a reputational crisis for the team, the game and its administrators. But it was also an important decision moment for the commercial organisations who … Continue reading

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