Category Archives: Issue Management

Is ‘back-flipping’ on an issue really such a bad thing?

When an organisation or individual changes their mind on a public issue it is often derided as a back-flip or flip-flopping or a u-turn or caving in. But sometimes it is just part of the process of reaching the right … Continue reading

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Health data debacle and the need for trust in communication

It’s no secret that citizens don’t trust governments. Yet that lack of trust has seldom been so manifestly evident as when the Australian Government solemnly promised to safeguard the nation’s most intimate and personal health data. The public rarely get … Continue reading

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No, Adele. Denial and obfuscation is not PR 101

Public relations and communications professionals are pretty familiar with critics who like to paint what they do as inherently dishonest. Such negativity is hardly new, and maybe it goes with the territory. But the current focus on fake news seems to … Continue reading

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What to do when sponsorship becomes brand risk

When Australian cricketers were caught out cheating in a match against South Africa it was undoubtedly a reputational crisis for the team, the game and its administrators. But it was also an important decision moment for the commercial organisations who … Continue reading

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Could a change of name protect the reputation of Weinstein movies?

  All of Hollywood was eagerly waiting to see who would buy and rename the scandal-plagued Weinstein Company. Now it seems there will be an auction for the assets of the bankrupt enterprise. While the Weinstein name is sure to disappear, will … Continue reading

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How well would you manage a charge of racism?

When an organisation is accused of racism – even if it was inadvertent – the risk to reputation is fierce, and the rational options are few. Some recent cases highlight that such accusations generally offer the target company zero upside, … Continue reading

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How passionate people drive important issues

The Nobel Peace Prize in Oslo last month is a striking example of the power of passionate people to drive issues, both large and small. Just ten years ago two academics in Melbourne Australia – Dimity Hawkins and Tilman Ruff … Continue reading

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