Category Archives: Reputation risk

Should companies take a stand on political and social issues?

The question of whether corporations and CEOs should get involved in high-profile public issues is hardly new. But it vaulted into prominence last month when Brunei introduced new laws which would allow gay men and adulterers to be stoned to … Continue reading

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One more for the Non-Apology Hall of Shame

In the heat of an election campaign, politicians are even more likely than normal to say something stupid or insulting. So it’s a good time for the political elite (and others) to remember how and when to apologise. Sadly there is … Continue reading

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Another self-inflicted crisis. The Streisand effect strikes again.

Why do supposedly smart lawyers sometimes let their clients do dumb stuff? Or alternatively, why do some celebrities create a self-inflicted reputational crisis where it didn’t need to exist? Case in point is US Congressman Devin Nunes, who has just sued Twitter … Continue reading

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No Boeing. An “abundance of caution” is not good enough

In the wake of a major disaster, words matter. And for Boeing to say it grounded the troubled 737 Max8 aircraft in “an abundance of caution” was a particularly unhelpful choice of words. Within just five months, two of the … Continue reading

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Here’s some brand advice – Stop asking people to post their love

Why would a high-profile company think it was a smart idea to launch a hashtag asking customers and the public to share photos and messages about how much they love the brand? Recent history is littered with the corpses of … Continue reading

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When’s the right time for corporate social activism?

Customers and employees say they want companies to take a stand on high-profile social and political issues. But that can come with a costly downside too. The latest example is home-sharing giant Airbnb which decided to take a position on … Continue reading

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Was it OK to help Facebook smear its critics?

The world has just watched Facebook plunge into yet another reputational crisis – this time denying and then admitting it hired a PR company to smear its critics. But was the campaign itself fundamentally flawed? According to a New York … Continue reading

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