Category Archives: Reputation risk

When will CEOs make proper use of social media? 

The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises. It’s very easy … Continue reading

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Smoke and mirrors on issue funding won’t deter critics

Transparency should be the basis for effective issue management, especially when it comes to who’s paying the bills. How a campaign is funded not only needs to be appropriate, but must also be seen to be appropriate. This was the … Continue reading

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Is ‘back-flipping’ on an issue really such a bad thing?

When an organisation or individual changes their mind on a public issue it is often derided as a back-flip or flip-flopping or a u-turn or caving in. But sometimes it is just part of the process of reaching the right … Continue reading

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We’ve had a data breach. Let’s not tell anyone. 

It’s a basic question in the face of a data breach. Do we fix it and keep quiet? Or do we tell the world and risk the consequences. A major fuel company was recently confronted by this challenge, and their … Continue reading

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Make like a Boy Scout, Optus. Be Prepared

The Optus World Cup online streaming debacle was undoubtedly an epic technical and reputational fail. But it is also a critical lesson in the need for well-prepared crisis communication. When thousands of paying customers were shut out of the biggest sporting … Continue reading

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Hey banks. No reputation campaigns . . . Please

Financial Institutions across Australia are enduring their worst reputational crisis for a generation, and there is every likelihood it will get a lot worse before it starts to improve. But now is absolutely not the time to launch some hopeful … Continue reading

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Crisis? What crisis? Why recognition is critical

Every organisation should know when it’s facing a crisis. Sadly, it just ain’t so, and that can be a major problem. With the football World Cup about to begin, consider the notorious case of former FIFA President Sepp Blatter. When football’s … Continue reading

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