Category Archives: Reputation risk

When’s the right time for corporate social activism?

Customers and employees say they want companies to take a stand on high-profile social and political issues. But that can come with a costly downside too. The latest example is home-sharing giant Airbnb which decided to take a position on … Continue reading

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Was it OK to help Facebook smear its critics?

The world has just watched Facebook plunge into yet another reputational crisis – this time denying and then admitting it hired a PR company to smear its critics. But was the campaign itself fundamentally flawed? According to a New York … Continue reading

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Why Business Continuity is not the same as Crisis Management

Any organization which imagines that a business continuity plan makes them ‘crisis prepared’ is due for a big and costly surprise. Because business continuity is just one element of strategic crisis management, and failure to recognise this reality can leave you … Continue reading

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Disgruntled is not just a pig that’s lost its voice

The disgruntled employee wreaking revenge on a company may seem like a movie plot or a clickbait cliché. But one Australian fast food outlet learned recently it can be a very real threat to brand and reputation. A former worker at … Continue reading

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When will CEOs make proper use of social media? 

The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises. It’s very easy … Continue reading

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Smoke and mirrors on issue funding won’t deter critics

Transparency should be the basis for effective issue management, especially when it comes to who’s paying the bills. How a campaign is funded not only needs to be appropriate, but must also be seen to be appropriate. This was the … Continue reading

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Is ‘back-flipping’ on an issue really such a bad thing?

When an organisation or individual changes their mind on a public issue it is often derided as a back-flip or flip-flopping or a u-turn or caving in. But sometimes it is just part of the process of reaching the right … Continue reading

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