Category Archives: Reputation risk

We’ve had a data breach. Let’s not tell anyone. 

It’s a basic question in the face of a data breach. Do we fix it and keep quiet? Or do we tell the world and risk the consequences. A major fuel company was recently confronted by this challenge, and their … Continue reading

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Make like a Boy Scout, Optus. Be Prepared

The Optus World Cup online streaming debacle was undoubtedly an epic technical and reputational fail. But it is also a critical lesson in the need for well-prepared crisis communication. When thousands of paying customers were shut out of the biggest sporting … Continue reading

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Hey banks. No reputation campaigns . . . Please

Financial Institutions across Australia are enduring their worst reputational crisis for a generation, and there is every likelihood it will get a lot worse before it starts to improve. But now is absolutely not the time to launch some hopeful … Continue reading

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Crisis? What crisis? Why recognition is critical

Every organisation should know when it’s facing a crisis. Sadly, it just ain’t so, and that can be a major problem. With the football World Cup about to begin, consider the notorious case of former FIFA President Sepp Blatter. When football’s … Continue reading

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No, Adele. Denial and obfuscation is not PR 101

Public relations and communications professionals are pretty familiar with critics who like to paint what they do as inherently dishonest. Such negativity is hardly new, and maybe it goes with the territory. But the current focus on fake news seems to … Continue reading

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When a crisis strikes, the buck stops where?

In the wake of any crisis the hunt for someone to blame is nearly always successful.  Sometimes the buck stops right at the top, but does it really help to dump the CEO? Just days after the Australian Banking Royal Commission exposed … Continue reading

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What to do when sponsorship becomes brand risk

When Australian cricketers were caught out cheating in a match against South Africa it was undoubtedly a reputational crisis for the team, the game and its administrators. But it was also an important decision moment for the commercial organisations who … Continue reading

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