Tag Archives: Big tobacco

Whaling reverse shows issue management can be a marathon

Public relations is often focused on short term measurable gains. But issue management is one area which is typically more a marathon than a sprint. And there are few issue marathons as long and as tenacious as the campaign against … Continue reading

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Smoke and mirrors on issue funding won’t deter critics

Transparency should be the basis for effective issue management, especially when it comes to who’s paying the bills. How a campaign is funded not only needs to be appropriate, but must also be seen to be appropriate. This was the … Continue reading

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