Tag Archives: brand management

Has Alan Jones finally stirred the corporate conscience?

Should corporations try to position themselves on the side of the Angels? We know from research that the public don’t trust big business or CEOs. So does it make any difference when companies step in and take a moral stance … Continue reading

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No. Issue Management is not the same as Strategic Planning

If it’s your job to manage issues, you might have been asked: Isn’t issue management really just an extension of our existing strategic planning? It’s a good question, because issue management is basically a tool for analysis and planning. It’s also … Continue reading

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When’s the right time for corporate social activism?

Customers and employees say they want companies to take a stand on high-profile social and political issues. But that can come with a costly downside too. The latest example is home-sharing giant Airbnb which decided to take a position on … Continue reading

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What to do when sponsorship becomes brand risk

When Australian cricketers were caught out cheating in a match against South Africa it was undoubtedly a reputational crisis for the team, the game and its administrators. But it was also an important decision moment for the commercial organisations who … Continue reading

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Could a change of name protect the reputation of Weinstein movies?

  All of Hollywood was eagerly waiting to see who would buy and rename the scandal-plagued Weinstein Company. Now it seems there will be an auction for the assets of the bankrupt enterprise. While the Weinstein name is sure to disappear, will … Continue reading

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When online competitions turn to custard

Brand competitions can be a smart way to deliver read benefits in the market place.  But failure to properly assess the risk issues has the potential to produce a genuine reputation disaster. Jeep Australia has been left licking its wounds … Continue reading

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