Tag Archives: CEO behaviour

When will CEOs make proper use of social media? 

The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises. It’s very easy … Continue reading

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No, Telstra. System outage is about reputation, not technology

You know you’re in trouble when the news media start compiling lists of your failures, and the list gets rolled out and updated with every subsequent issue. That’s the problem facing Telstra as the supposedly premium telecoms supplier in Australia. … Continue reading

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When the CEO is the cause of a crisis

Social media can be a boon to business.  But it also offers yet another way for the CEO to bring an organization crashing down. The latest “colourful” CEO to learn this lesson is EnergyWatch boss Ben Polis, whose racist and … Continue reading

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