Tag Archives: Coles

Is ‘back-flipping’ on an issue really such a bad thing?

When an organisation or individual changes their mind on a public issue it is often derided as a back-flip or flip-flopping or a u-turn or caving in. But sometimes it is just part of the process of reaching the right … Continue reading

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When advertising becomes a reputation risk

Two of Australia’s largest corporations are under fire because of their advertising. The Victorian Supreme Court recently ruled that claims by Singtel Optus about the coverage of its telephone network would have misled the ordinary or reasonable person. And supermarket chain Coles has just … Continue reading

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