Tag Archives: corporate image

Do ‘reputation campaigns’ actually improve reputation?

No-one loves the banks. And their generally poor reputation is pretty much universal. But is the glossy reputation campaign just launched by the Bankers Association the right answer? And is the slogan “We’re making banking better for Australia” believable? Many … Continue reading

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Sex scandal tests whether reputation really matters

Just when David Jones probably thought they had weathered the storm of last year’s sex scandal, the latest reputation index has emerged to smack them over the head. But the question has to be asked – Does a hit to … Continue reading

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