Tag Archives: corporate reputation

Should CEOs get personally involved in hot social issues 

Is it helpful for high profile CEOs to personally align themselves with controversial issues which have no direct link to their business? It’s a question which has just been thrown back into the public arena by an Australian Federal Cabinet … Continue reading

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When big business intervenes in social issues

When Australian Federal Treasurer Scott Morrison chastised superannuation funds for selecting investments for “political reasons” rather than financial return he was flying in the face of a growing trend in issue management. The Minister attacked the funds for not investing … Continue reading

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Data security – the crisis risk elephant in the room

If you’re ever tempted to doubt the impact of a data breach, just think about the hackers who leaked emails immediately before the US Democratic National Convention, which exposed the party machine’s bias against election hopeful Bernie Sanders. There’s some … Continue reading

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The Australian census crisis: what can we learn?

One of the highest profile organisational crises in recent times was last week’s disastrous failure of the Australian online census. The Bureau of Statistics website failed on census night, leaving millions of angry and frustrated citizens unable to submit their census information … Continue reading

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Is reputation really like a bank account?

Just about every communication professional has used or heard the expression that reputation is like a bank account.  You build it up in good times and draw from it when things go wrong. But is this attractive notion really as valid … Continue reading

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Can carmakers regain our trust?

The Volkswagen diesel emission crisis has produced the usual doomsayers who predict the company can’t possibly survive. But perhaps they are confusing whether we trust VW with whether we will buy one of their cars. Our trust in carmakers has certainly taken a … Continue reading

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No wonder Big Coal say they’re losing the PR battle

The Australian coal boss of the world’s largest mining company has warned that the industry is losing the PR battle against environmental activists who are trying to shut down fossil fuels. BHP Billiton’s coal President Mike Henry was right when he told … Continue reading

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