Tag Archives: Fonterra

Are you ready for your ‘natural’ crises?

Companies which are not properly prepared to manage a crisis sometimes say “We are small and not likely to have a crisis” or “There are so many possible crises you can’t plan for everything.” Such excuses are dangerously wrong and can … Continue reading

Posted in Crisis management, Crisis Prevention, Reputation risk | Tagged , , , , , , | Leave a comment

So, when DO you disclose an extortion threat

New Zealand has just experienced that nightmare scenario dreaded by crisis managers everywhere.  Do you announce a criminal threat against your product? Or will that simply give publicity to dangerous people? The New Zealand Government held a press conference to … Continue reading

Posted in Crisis management, Reputation risk | Tagged , , , , , | Leave a comment

Fonterra crisis report exposes failure to prepare

The independent report into the ‘botulism-in-milk-powder’ crisis at New Zealand dairy giant Fonterra is a searing assessment of failure to adequately prepare and execute at both management and operational level. Although the botulism scare in August eventually turned out to … Continue reading

Posted in Crisis management, Crisis Prevention, Reputation risk | Tagged , , , , , | Leave a comment

Fonterra shows – again – how not to manage a crisis

The Fonterra botulism-in-infant-formula scandal has a long way to run, with four separate inquiries planned. But the crisis engulfing New Zealand’s largest single exporter has already exposed some dramatic examples of what not to do. When Fonterra CEO Theo Spierings … Continue reading

Posted in Crisis management, Reputation risk | Tagged , , , , , , | Leave a comment

Cover up claims distort product safety issue

Every issue manager knows that perception IS reality. But that seems to have been a hard-learned lesson for New Zealand dairy giant Fonterra. When minute traces of an agricultural chemical were found in its milk powder the company stressed that … Continue reading

Posted in Issue Management, Risk Communication | Tagged , , , , , , | Leave a comment