Tag Archives: food

Celebrity or scientist: Who do you believe?

Some celebrities are famous for having kooky ideas – think no further than Gwyneth Paltrow. But when these ideas potentially threaten the health of thousands of citizens, it can be a real challenge for issue managers and risk communicators. Television … Continue reading

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Food fault fraud and the risk to reputation

Fraudulent claims about alleged problems with food are a very real risk to reputation, and social media has made it even easier to create fakes. So how should companies respond to protect the brand? Supermarket chain Woolworths showed one effective … Continue reading

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