Tag Archives: issue management

10 good reasons to prioritise your risk issues

It’s not hard to think up a list of issues and problems which might potentially turn into crises. Such a list might even look impressive. But it’s useless if it isn’t linked to action. And it can only be linked to action … Continue reading

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Whaling reverse shows issue management can be a marathon

Public relations is often focused on short term measurable gains. But issue management is one area which is typically more a marathon than a sprint. And there are few issue marathons as long and as tenacious as the campaign against … Continue reading

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Was it OK to help Facebook smear its critics?

The world has just watched Facebook plunge into yet another reputational crisis – this time denying and then admitting it hired a PR company to smear its critics. But was the campaign itself fundamentally flawed? According to a New York … Continue reading

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No, Adele. Denial and obfuscation is not PR 101

Public relations and communications professionals are pretty familiar with critics who like to paint what they do as inherently dishonest. Such negativity is hardly new, and maybe it goes with the territory. But the current focus on fake news seems to … Continue reading

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Big Tobacco’s lies and the ‘Four Dog’ issue strategy

One of the most extraordinary events in recent issue management is a newly-launched advertising campaign in the US, with Big Tobacco publicly admitting they lied about the health impact of cigarettes. Critics probably thought it would never happen, but the … Continue reading

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An issue management lesson from Lady Gaga?

Picking a fight with China can be dangerous. But singer Lady Gaga has shown how it can be done without creating fresh reputational risks for yourself, your organisation or your sponsors. When she posted pictures of herself interviewing the Dalai … Continue reading

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Organisations dropped the ball on McGuire football gaffe

It was no surprise to see broadcaster and football personality Eddie McGuire fumbling to disentangle himself from yet another self-inflicted disaster. But the case highlights the reputational risk to associated organisations when individuals overstep the mark, and their failure to … Continue reading

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