Tag Archives: issue response

Should CEOs get personally involved in hot social issues 

Is it helpful for high profile CEOs to personally align themselves with controversial issues which have no direct link to their business? It’s a question which has just been thrown back into the public arena by an Australian Federal Cabinet … Continue reading

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Even fast food can sometimes get it right

When McDonalds announced its first ever home delivery service in Australia a few weeks ago there was a predictable reaction.  One nutritionist called it “another blow to healthy eating” and wondered aloud why the launch would be in an over-weight, low-income … Continue reading

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