Tag Archives: language

Why naming an issue can be half the battle

There is no doubting the importance of language in managing a high profile issue. Look no further than the current same-sex marriage postal ballot in Australia. Same-sex marriage? Gay marriage? Marriage Equality? They might all be referencing the same idea, but … Continue reading

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Crisis or disaster? IT has helped blur the language

It’s time business stopped misusing the word disaster, and the IT industry needs to take a good share of the blame. Most recently, an April post on the Hewlett Packard Insights blog, declared: “In general, anything that significantly impairs day to … Continue reading

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