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Tag Archives: media trust
Hey Qantas. Is anybody out there listening?
Paid corporate issue advertising used by Qantas during their massive industrial dispute raises again the question of how organizations should communicate about issues and crises. Sadly, the evidence suggests a lot of advertising is a waste of money, and issue advertising is … Continue reading
Posted in Issue Advertising
Tagged corporate issue advertising, issue communication, media trust, Pew research, Qantas
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