Tag Archives: New Balance

What to do when an “introduced crisis” threatens your brand

What should a business do or say when it gets dragged into a high-profile reputational crisis which is not of its own making? That question must have confronted the management of fast-food chain Wendy’s when an unarmed African-American man was … Continue reading

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How ‘Introduced Crises’ threaten brand reputation

It’s a fact that about three quarters of all organisational crisis are not sudden unexpected events but follow red flag warnings which could have, and should have, been identified in advance. But there is an emerging class of events I … Continue reading

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