Tag Archives: Nike

When’s the right time for corporate social activism?

Customers and employees say they want companies to take a stand on high-profile social and political issues. But that can come with a costly downside too. The latest example is home-sharing giant Airbnb which decided to take a position on … Continue reading

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When should you stand firm on a controversial issue?

There ought to be a clear difference between “caving in to criticism” and “making a smart decision.” But that distinction sometimes gets blurred when organisations need to respond to potentially damaging issues. Take the recent case when animal activists PETA … Continue reading

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