Tag Archives: online disaster

We’ve had a data breach. Let’s not tell anyone. 

It’s a basic question in the face of a data breach. Do we fix it and keep quiet? Or do we tell the world and risk the consequences. A major fuel company was recently confronted by this challenge, and their … Continue reading

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Make like a Boy Scout, Optus. Be Prepared

The Optus World Cup online streaming debacle was undoubtedly an epic technical and reputational fail. But it is also a critical lesson in the need for well-prepared crisis communication. When thousands of paying customers were shut out of the biggest sporting … Continue reading

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How safe is your online information?

Cybercriminals and hackers get most of the attention. Think no further than the WannaCry and Petya viruses. But private information is equally at risk when trusted organisations carelessly mishandle sensitive data, jeopardising reputations and confidentiality. Just last month it was … Continue reading

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Reputation crisis? Time to stop blaming the intern

It’s no secret that social media crises can shred reputation. So why do organisations keep giving interns and junior staff the keys to drive online activity? A recent example was when the Virgin Australia corporate Twitter account sent an obscene … Continue reading

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