Tag Archives: social media

Should companies take a stand on political and social issues?

The question of whether corporations and CEOs should get involved in high-profile public issues is hardly new. But it vaulted into prominence last month when Brunei introduced new laws which would allow gay men and adulterers to be stoned to … Continue reading

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Never underestimate how celebrities can influence important issues

Does it really matter when self-styled influencers enter into important public issues? Like the recent headlines when the 20-year-old wife of an Australian football player spoke out against vaccination and told her 7,000 followers that hospitals can’t be trusted. The answer … Continue reading

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When will CEOs make proper use of social media? 

The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises. It’s very easy … Continue reading

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Killing things damages reputation? Who knew

Cecil the Lion must now be the most famous big cat in the world. And the American dentist who killed him in the name of ‘sport’ has rightly been widely condemned. Yet amidst all the  media frenzy is an underlying … Continue reading

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What happens when your issue spokesperson “goes rogue”

Using a respected third party to help communicate an issue is as old as issue management itself. But it can always go very wrong, as the Australian Government has just discovered. Presumably the Federal Government thought it “seemed like a good … Continue reading

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Separating manufactured outrage from real issues

Social media has proved a powerful tool for raising legitimate issues onto the public agenda. But it has also facilitated a flood of confected issues and manufactured outrage. Identifying the difference between the two is now an emerging challenge for issue … Continue reading

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Social media is still a crisis management blind-spot

Despite all the warnings and embarrassing glitches, many organisations are still failing to embrace social media as a core tool in crisis preparedness and response. This sad reality was reinforced by a survey of American business continuity practitioners, which found … Continue reading

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