Tag Archives: spin

No, Adele. Denial and obfuscation is not PR 101

Public relations and communications professionals are pretty familiar with critics who like to paint what they do as inherently dishonest. Such negativity is hardly new, and maybe it goes with the territory. But the current focus on fake news seems to … Continue reading

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Does corporate spin really help resolve issues

Public relations and marketing messages masquerading as editorial content has been around for decades. That’s despite all the current enthusiasm for new social media labels such as native advertising, content marketing, brand publishing, sponsored content, corporate journalism and many more.  In … Continue reading

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Ford shows how not to communicate on a sensitive issue

It was never going to be easy when Ford announced a plan to cease car manufacture in Australia after almost 100 years. But the task was made even harder when the news was cloaked in corporate jargon and deliberate spin. … Continue reading

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Gas industry needs to learn about spin control

Issue management is difficult enough.  And it’s not made any easier when PR professionals and issue managers themselves describe it as spin. This was demonstrated late last year when representatives of the oil and gas industry got together in Houston … Continue reading

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