Tag Archives: Tesla

When will CEOs make proper use of social media? 

The world gasped when unwise tweets from Elon Musk cost his company and shareholders billions of dollars. Yet CEO failure to engage online is also a risk to reputation and diminishes capacity to manage issues and crises. It’s very easy … Continue reading

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Reputation and shareholder value under attack

It’s hard to demonstrate beyond doubt that the investment you make to help improve reputation will be consistently rewarded.  But there can be no doubt at all that a major hit to reputation will surely damage shareholder value. That truth … Continue reading

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