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Monthly Archives: December 2023
Why marketers need to take more care with reputation
Reputation is a critical company asset, yet marketers too often create what gets to be called a “PR disaster”. While that label makes for an easy headline, PR people usually aren’t responsible for a marketing blunder, though typically they get drafted in … Continue reading
Posted in Crisis management, Reputation risk
Tagged Bud light, H&M, KMart, marketing, Pepsi, PR disaster, Qantas, Zara
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