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Monthly Archives: June 2013
Here’s a tip AGL. Regretting is not the same as apologizing
Knowing how and when to apologize can be critical in managing a potentially damaging public issue. So it was revealing when energy giant AGL was fined $1.5 million for misleading customers and still couldn’t find a way to say sorry. … Continue reading
Posted in Issue Management, Reputation risk
Tagged AGL, apologizing, justification, regret
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Ford shows how not to communicate on a sensitive issue
It was never going to be easy when Ford announced a plan to cease car manufacture in Australia after almost 100 years. But the task was made even harder when the news was cloaked in corporate jargon and deliberate spin. … Continue reading
Posted in Issue Management, Reputation risk
Tagged empathy, Ford, jargon, layoffs, redundancy, spin
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