Monthly Archives: April 2016

Clever words are no substitute for apology and remorse

When a company’s reputation is under attack is not the time for weasel words and clever phrasing to make the situation look not quite so bad. Case in point is high-profile short-term lender Nimble, which must refund $1.5 million worth … Continue reading

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Reputation crisis? Time to stop blaming the intern

It’s no secret that social media crises can shred reputation. So why do organisations keep giving interns and junior staff the keys to drive online activity? A recent example was when the Virgin Australia corporate Twitter account sent an obscene … Continue reading

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