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Monthly Archives: March 2012
Warrior Princess vs oil giant in activist issue campaign
It was a classic activist ambush. Stage a media stunt to highlight an issue and draft in a celebrity to guarantee international coverage. The news media play along every time. So it was that TV actress Lucy Lawless – a.k.a. Xena, … Continue reading
Posted in Issue Management
Tagged activism, Arctic, celebrity, Greenpeace, Lucy Lawless, oil drilling, Shell, Xena
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Gas industry needs to learn about spin control
Issue management is difficult enough. And it’s not made any easier when PR professionals and issue managers themselves describe it as spin. This was demonstrated late last year when representatives of the oil and gas industry got together in Houston … Continue reading
Posted in Issue Management
Tagged coal seam gas, fracking, shale gas, spin, spin-doctor
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