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Tag Archives: sponsorship
Organisations dropped the ball on McGuire football gaffe
It was no surprise to see broadcaster and football personality Eddie McGuire fumbling to disentangle himself from yet another self-inflicted disaster. But the case highlights the reputational risk to associated organisations when individuals overstep the mark, and their failure to … Continue reading
Posted in Issue Management, Reputation risk
Tagged apologizing, issue management, sponsorship
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When celebrity sponsorship becomes a brand issue
Maria Sharapova’s drug scandal is a crisis for the world’s highest paid female sports star. But it also raises major issue management challenges for her big brand sponsors and any other companies with high profile celebrity sponsorships. Whether she has … Continue reading
Posted in Issue Management, Reputation risk
Tagged celebrities, reputation risk, Sharapova, sponsorship, sport, Tiger Woods
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