Tag Archives: celebrities

Celebrity or scientist: Who do you believe?

Some celebrities are famous for having kooky ideas – think no further than Gwyneth Paltrow. But when these ideas potentially threaten the health of thousands of citizens, it can be a real challenge for issue managers and risk communicators. Television … Continue reading

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When celebrity sponsorship becomes a brand issue

Maria Sharapova’s drug scandal is a crisis for the world’s highest paid female sports star. But it also raises major issue management challenges for her big brand sponsors and any other companies with high profile celebrity sponsorships. Whether she has … Continue reading

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What happens when your issue spokesperson “goes rogue”

Using a respected third party to help communicate an issue is as old as issue management itself. But it can always go very wrong, as the Australian Government has just discovered. Presumably the Federal Government thought it “seemed like a good … Continue reading

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Celebrities blur fact and fiction in issue management

The State of New York has officially banned the controversial practice of “fracking” to exploit deep deposits of shale gas.  However, is it a triumph for objective science or for the power of celebrity? In a case which has implications … Continue reading

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