Tag Archives: corporate issue advertising

Is business losing its appetite for high-profile social issues?

Posted on April 3, 2023 by managingoutcomes

As Australia approaches a national referendum later this year on a proposed Indigenous Voice to Parliament, business organisations need to consider whether they will enter into what is becoming a highly contentious issue. Unlike the corporate free-for-all in the run-up … Continue reading →

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Should CEOs get personally involved in hot social issues 

Posted on April 3, 2017 by managingoutcomes

Is it helpful for high profile CEOs to personally align themselves with controversial issues which have no direct link to their business? It’s a question which has just been thrown back into the public arena by an Australian Federal Cabinet … Continue reading →

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Are companies becoming newly bold on public issues?

Posted on April 2, 2017 by managingoutcomes

Companies need to think hard before they voluntarily link their name or brand to a controversial issue. Whether it’s advertising on Australia Day or at the Super Bowl, or some other public stance, every decision has consequences, and it simply … Continue reading →

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Hey Qantas. Is anybody out there listening?

Posted on November 15, 2011 by managingoutcomes

Paid corporate issue advertising used by Qantas during their massive industrial dispute raises again the question of how organizations should communicate about issues and crises. Sadly, the evidence suggests a lot of advertising is a waste of money, and issue advertising is … Continue reading →

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