Tag Archives: reputation

Hey banks. No reputation campaigns . . . Please

Financial Institutions across Australia are enduring their worst reputational crisis for a generation, and there is every likelihood it will get a lot worse before it starts to improve. But now is absolutely not the time to launch some hopeful … Continue reading

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What to do when sponsorship becomes brand risk

When Australian cricketers were caught out cheating in a match against South Africa it was undoubtedly a reputational crisis for the team, the game and its administrators. But it was also an important decision moment for the commercial organisations who … Continue reading

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Could a change of name protect the reputation of Weinstein movies?

  All of Hollywood was eagerly waiting to see who would buy and rename the scandal-plagued Weinstein Company. Now it seems there will be an auction for the assets of the bankrupt enterprise. While the Weinstein name is sure to disappear, will … Continue reading

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Is “IT glitch” becoming the new “dog ate my homework”?

Organisations are constantly looking for ways to justify their latest issue or crisis.  And “IT glitch” seems to be emerging as the new all-purpose excuse. But it’s becoming so over-used and so unconvincing that it must soon be relegated to … Continue reading

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How safe is your online information?

Cybercriminals and hackers get most of the attention. Think no further than the WannaCry and Petya viruses. But private information is equally at risk when trusted organisations carelessly mishandle sensitive data, jeopardising reputations and confidentiality. Just last month it was … Continue reading

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Are companies becoming newly bold on public issues?

Companies need to think hard before they voluntarily link their name or brand to a controversial issue. Whether it’s advertising on Australia Day or at the Super Bowl, or some other public stance, every decision has consequences, and it simply … Continue reading

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Do ‘reputation campaigns’ actually improve reputation?

No-one loves the banks. And their generally poor reputation is pretty much universal. But is the glossy reputation campaign just launched by the Bankers Association the right answer? And is the slogan “We’re making banking better for Australia” believable? Many … Continue reading

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