Tag Archives: reputation

How safe is your online information?

Cybercriminals and hackers get most of the attention. Think no further than the WannaCry and Petya viruses. But private information is equally at risk when trusted organisations carelessly mishandle sensitive data, jeopardising reputations and confidentiality. Just last month it was … Continue reading

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Are companies becoming newly bold on public issues?

Companies need to think hard before they voluntarily link their name or brand to a controversial issue. Whether it’s advertising on Australia Day or at the Super Bowl, or some other public stance, every decision has consequences, and it simply … Continue reading

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Do ‘reputation campaigns’ actually improve reputation?

No-one loves the banks. And their generally poor reputation is pretty much universal. But is the glossy reputation campaign just launched by the Bankers Association the right answer? And is the slogan “We’re making banking better for Australia” believable? Many … Continue reading

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An issue management lesson from Lady Gaga?

Picking a fight with China can be dangerous. But singer Lady Gaga has shown how it can be done without creating fresh reputational risks for yourself, your organisation or your sponsors. When she posted pictures of herself interviewing the Dalai … Continue reading

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Is reputation really like a bank account?

Just about every communication professional has used or heard the expression that reputation is like a bank account.  You build it up in good times and draw from it when things go wrong. But is this attractive notion really as valid … Continue reading

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No, Telstra. System outage is about reputation, not technology

You know you’re in trouble when the news media start compiling lists of your failures, and the list gets rolled out and updated with every subsequent issue. That’s the problem facing Telstra as the supposedly premium telecoms supplier in Australia. … Continue reading

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Are you ready for the cyber risk tsunami

Cyber incidents have emerged as the fastest growing business risk in 2016, and damage to reputation is now the single greatest economic loss they cause. It’s not often that experts agree, but the cyber risk tsunami is recognised around the world as one … Continue reading

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