Tag Archives: issue communication

Since when has age disqualified issue activism?

Whatever you think of Greta Thunberg and school students around the world marching to protest about climate change, there is an important underlying question: Do young people have a valid voice in important issues of the day? There were plenty of … Continue reading

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Never underestimate how celebrities can influence important issues

Does it really matter when self-styled influencers enter into important public issues? Like the recent headlines when the 20-year-old wife of an Australian football player spoke out against vaccination and told her 7,000 followers that hospitals can’t be trusted. The answer … Continue reading

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Barbecued ‘dog’ stunt masks a more serious issue campaign

A stunt by PETA to barbecue a fake dog in the CBD of Sydney last week created predictably outraged headlines around the world. PETA’s message was “If you wouldn’t eat a dog, why eat a lamb?” However the barbecue street … Continue reading

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Whaling reverse shows issue management can be a marathon

Public relations is often focused on short term measurable gains. But issue management is one area which is typically more a marathon than a sprint. And there are few issue marathons as long and as tenacious as the campaign against … Continue reading

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When’s the right time for corporate social activism?

Customers and employees say they want companies to take a stand on high-profile social and political issues. But that can come with a costly downside too. The latest example is home-sharing giant Airbnb which decided to take a position on … Continue reading

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No, Adele. Denial and obfuscation is not PR 101

Public relations and communications professionals are pretty familiar with critics who like to paint what they do as inherently dishonest. Such negativity is hardly new, and maybe it goes with the territory. But the current focus on fake news seems to … Continue reading

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Big Tobacco’s lies and the ‘Four Dog’ issue strategy

One of the most extraordinary events in recent issue management is a newly-launched advertising campaign in the US, with Big Tobacco publicly admitting they lied about the health impact of cigarettes. Critics probably thought it would never happen, but the … Continue reading

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